Influencing the way people perceive risk

Risk managers know that effective communication influences the way people perceive risk. But some  topics have become so emotionally charged that it can be hard to change people’s views.

Fracking is a classic example. That is because members of the public now see the practice as inherently dangerous.

Robert McGookin decided to look into the issue during his studies for a Risk MSc at Glasgow Caledonian University. Here he shares a summary of his findings, exclusively on Enterprise Risk Magazine’s website.

Read: Influencing public risk perception using a study on fracking risk perceptions as an exemplar

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